Coca-Cola bets famous 'Hilltop' jingle still has fizz

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that ...
TheWrap

How Coca-Cola Made Its AI Christmas Ad With 5 Specialists Tackling 70,000 Clips: ‘Beyond Simple Prompting’ | Video

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...
Today

Coca-Cola Releases Another AI-Generated Holiday Ad, Despite Last Year’s Backlash

Coca-Cola is doubling down on AI. On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube, and for the second year in a row, some of them are generated with artificial ...
Forbes

Coca-Cola Sparks Backlash With AI-Generated Christmas Ad, Again

Coca-Cola has released more uncanny AI-generated Christmas ads, despite the backlash from last year, prompting calls to boycott the soft drink company. Once again, Coca-Cola is embracing generative AI ...