This case study shows how Coca-Cola, a beverage corporation and manufacturer, used a global event to increase brand awareness by promoting Myanmar's new economic stability. This case study shows how ...

One year after announcing its intention to re-enter Myanmar, Coca-Cola has opened its first bottling plant in the country and plans to invest $200 million in the recently liberalised nation. It plans ...

SIEM REAP, Cambodia, July 13 (Reuters) - Coca-Cola Co sees big potential in Myanmar and is in talks with prospective local partners, but it could be a long time before it begins operations, its ...

The 60-second TVC, promoting the upcoming FIFA World Cup Trophy Tour, is the centerpiece of an ad campaign that began on 25 November and is running for a month. The first Coca-Cola ad campaign created ...

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SINGAPORE (Reuters) - Shortly after the military seized power, 55 foreign investors in Myanmar from Coca Cola to Facebook signed a statement committing to the country and employees there during ...