Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that ...

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

Add Yahoo as a preferred source to see more of our stories on Google. As the topic of artificial intelligence continues to make waves, one of the world's most well-known brands finds itself at the ...

Still refreshing decades later.

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Coca-Cola has done it again… And not in a good way. The multi-billion dollar beverage company caught heat last year after releasing an AI-generated holiday commercial that many people were less than ...

Coca Cola's AI-generated ad for the 2025 winter holidays. Coca Cola has released new AI-generated ads. The soda brand's new holiday campaign — a set of two ads simply titled "Holidays Are Coming" — ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...

In an effort to spread awareness of the dangers of drinking too much soda, health advocates created a powerful music parody of Coca-Cola's iconic "Hilltop" ad from 1971, sang by real people suffering ...

Coca-Cola is doubling down on AI. On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube, and for the second year in a row, some of them are generated with artificial ...

Named ‘Drink in America’ the three minute-long film sees the quaint, folksy and very 70s original song reimagined with a ...

Coca-Cola is treating the 2026 FIFA World Cup as its largest global activation, using the tournament not just as advertising ...