In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

On, Coca-Cola, WNBA, Wise, AT&;T, and more are behind the week's standout ads.

Coca-Cola is treating the 2026 FIFA World Cup as its largest global activation, using the tournament not just as advertising ...

Coca-Cola released new holiday commercials developed with generative AI and guided by “human storytellers.” Viewers criticized the look and feel, with viral comments urging Coke to use human artists ...

Two big campaigns came out of Coca-Cola on a single day, both on a Mexico theme. One marks the first game of the FIFA World ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Coca-Cola on Thursday unveiled a new marketing campaign to boost sales of its soda at restaurants as declining traffic and ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Dino Burbidge via ...

Creator data provider DAIVID and Kinetiq, the leading AI-powered platform for global media and marketing intelligence, today ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...

March held its position as the biggest month for beverage advertising, even as TV ad volumes moderated year on year ...