In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Named ‘Drink in America’ the three minute-long film sees the quaint, folksy and very 70s original song reimagined with a ...

Coca-Cola has been part of American life for more than a century, meaning its advertising and branded items carry deep nostalgia. Collectors worldwide chase after rare bottles, trays, signs, and ...