MUMBAI: Cadbury Gems, India’s most playful bite-sized chocolate brand, is launching into orbit with its latest campaign, taking fun to a whole new galaxy. True to its tagline, Jitney Colours, Utni ...

Regular pandas are rare, but what about rainbow pandas? Ogilvy India has extended Cadbury’s ‘masti’ (meaning fun in Hindi) image and brings the audience deep into the forest to search for the ...

Cadbury Gems, a confectionary brand, aimed to reinforce its position as a fun and colorful brand for children in India through the 'My Masti My Music' campaign, targeting Generation Alpha.

In the pantheon of Indian advertising, certain campaigns transcend their commercial purpose to become cultural touchstones. The Cadbury Gems Museum advertisement stands as one such masterpiece. A ...

Cadbury India’s latest campaign for its brand Gems attempts to refresh the brand’s proposition ‘Raho umarless’ (Remain ageless) against the backdrop of cricket. The series of seven films see the brand ...