Christopher Renzi, the current owner of the "CR7" trademark in the U.S., has opened legal proceedings against Cristiano Ronaldo and the company that controls his marketing affairs, JBS Textile Group.

Why is Cristiano Ronaldo called 'CR7'? As mentioned, Ronaldo's nickname CR7 is a basic one, but it was - and remains - ideal from a marketing perspective.

The new CR7 Life Museum Hong Kong celebrates the story of a global football star.

CRISTIANO RONALDO's business empire has seen him amass a net worth of £600million - but not every venture has been a success. CR7's money-making tentacles have expanded beyond football to fashion ...

CRISTIANO Ronaldo’s sister Elma Aveiro has announced that her CR7 clothes store in Madeira will be closing down. The mum-of-one admitted it was a difficult decision to take after running the ...