Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Budweiser's "American Icons" won the Super Bowl Ad Meter ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Super Bowl commercials draw 14% of viewers, prompting ...

Budweiser's 2026 Super Bowl commercial features the Clydesdales, a bald eagle, and Lynyrd Skynyrd's "Free Bird." The ad, titled "American Icons," celebrates Budweiser's 150th anniversary and America's ...

Editor's note: An earlier version of this story included an incorrect graphic noting only two Anheuser-Busch beers in the 2025 Ad Meter top 10. In fact, there were four: one each from Budweiser, Bud ...

Budweiser commercials are a Super Bowl tradition – and there is a history of ads that evoke an emotional response. The company's ad for Super Bowl 60 – "American Icons" – continues that tradition in ...