This column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

News out of Netflix this past week is an instructive reflection on brand value proposition. Earlier this year, there was an uproar among Netflix subscribers when the company announced it would no ...

In a tight and competitive global market, one of the keys to winning customer loyalty is designing long-lasting and functional products that will add more value to a client's daily lifestyle. Your ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...