The history of marketing embraces a collection of stories about the death and displacement of once dominant brands. Some of these falls from grace unfold where preeminence is punctured by technology, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Demand generation is about ...

Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity. According to industry experts, marketing ...

CAA Brand Management said it will acquire brand licensing agency Beanstalk, creating the world's largest brand development ...

IIT Delhi has launched a six-month live online Executive Programme in Brand Management to strengthen strategic and creative ...

Delhi has launched a six-month online Executive Programme in Brand Management, for which the registrations are currently ...

Brand management involves the art of crafting and maintaining a brand image in the marketplace and of managing the product lines associated with individual brands. Marketers employ a repertoire of ...

A brand manager is responsible for overseeing the development, improvement and communication of a television station's brand. A TV station's brand helps to attract and entice potential viewers. In ...

WWE announced they are seeking a Talent Brand Manager for the company. As noted in July, WWE launched a Talent Brand Management department to help develop the individual brands of their Superstars.

CAA Brand Management has reached a deal to acquire Beanstalk, a brand licensing agency with expertise in food and beverage, ...

Taking a cue from the majors, DIC Entertainment has established a global brand management division as an umbrella over its key divisions-television, home entertainment and consumer products. By Thomas ...