A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity ...

Opinions expressed by Entrepreneur contributors are their own. A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s ...

Neeha Curtis is Chief Communications Officer of Jugo. Every touchpoint with the target audience, from marketing campaigns to virtual events, serves as an opportunity to reinforce brand identity. In ...

What’s Your Brand Identity? Are you a brand? Do you think of yourself that way? We live in a world of brands. They surround us. They influence us. We don’t drive cars; we drive BMWs. We don’t stop for ...

At the heart of school design is campus identity. Various levels of identity and branding can be applied to a school campus and they run the gamut from the development of logo, school colors, and ...