If a kid in your life keeps chanting “Tralalero Tralala” or “Bombardiro Crocodilo,” you’ve been hit by Italian brain rot.

Labubu, the ugly-cute plush toy from Chinese company Pop Mart, is turning into a massive business — and it’s on track to make $1 billion this year, exceeding the sales of Barbie and Hot Wheels. And ...

Emerging research suggests overusing digital devices can be harmful, especially to mental health. But does being overly online truly rot our brains?

From its humble beginnings as YouTube content like skibidi toilet to the more exotic Italian iterations exemplified by TikTok’s Ballerina Cappuccina and Tralalero Tralala, brain rot has entered the ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. If you've ever felt like endless scrolling was melting your brain, ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

Oxford University Press has chosen "brain rot" as its word of the year. The word is defined as "supposed deterioration of a person’s mental or intellectual state, especially viewed as a result of ...

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