Pro-environmental behaviour encompasses a wide array of individual and collective actions undertaken to minimise harm to the natural environment or to actively restore ecological balance. The ...

What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.