Certain BMW colors stick in the memory forever, perhaps because they became a signature color for a certain BMW, or it was used as the launch color of a specific generation of Bavaria’s most iconic ...

BMW knows many new car buyers are tired of looking at the same dull white, grey, dark blue, and black shades. So, it updated its online platform, which allows everyone to look at a rich collection of ...

BMW's new AI-powered configurator lets shoppers build and personalize their dream car through a natural conversation with ...

At TopSpeed, William Clavey is Editor-at-Large, where he focuses on authority and exclusive content, reviews, news articles, features, and opinion pieces all while sharing his passion for everything ...

BMW Motorsport GmbH was founded almost 50 years ago to this day. In the decades that followed its inception, the performance division dominated race series around the globe, all while delivering some ...

BMW unveiled color-changing paint technology at the 2022 Consumer Electronics Show (CES), demonstrating it on an iX electric SUV. The color-change effect comes from E Ink, the same electrophoretic ...

BMW Individual’s palette of colors allow buyers of the brand’s models to select a color that matches their personality and style. To showcase what BMW Individual can do, the car manufacturer has ...

Few factory exterior paints turn heads like BMW’s collection of “frozen” matte colors; a pink Chevrolet Spark we drove earlier in the year is a close runner-up. The dull finish of BMW’s frozen paints ...