Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche ...

Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2024. Augmented reality and virtual reality are about a lot more ...

Virtual and augmented reality can assist traders in their workflow and investment bankers with dealmaking, Accenture MD Michael Cheek said.

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Virtual Reality (VR) and Augmented Reality (AR) technologies are redefining various fields, including medicine. These advanced technologies are rapidly being adopted in medical training and therapy, ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

Abertay University has collaborated with Royal National Institute of Blind People (RNIB) on a groundbreaking project to make ...

"It makes me feel like I am right there on Country." This was the response of a student after they used a new virtual reality ...

Everyday situations can sometimes feel like big stressors, whether it's delivering an important work presentation, attending a party full of strangers or confronting a partner. Talking to a friend or ...