In late January 2019, without telling anyone, Audi took an electric e-tron SUV to Austria, for a session of reverse skiing of sorts up the Kitzbühel’s Streif downhill course. Behind the wheel of the e ...

Audi is eager to show that its first mass-market electric car, the e-tron, is the real deal. The German automaker rolled the e-tron down Colorado’s Pikes Peak to demonstrate its regenerative braking ...

Audi made a name for itself in the late 20th century with its Quattro all-wheel-drive system, and today, the brand wants to show a shift to battery electric vehicles won't change Quattro's prowess.

March 3 and 4th, Audi presented the U.S. debut of the 2023 Audi activesphere concept vehicle at the Audi FIS Ski World Cup in Aspen, CO. Audi hosted a weekend-long event with top executives and global ...

The annual Audi Power of Four ski mountaineering race returned to Aspen on Saturday, Feb. 10. The popular event, produced by Aspen Skiing Co., tasks athletes with skiing up and skiing down all four ...

Despite the unseasonably warm temperatures and lack of precipitation so far this fall, the women's Audi FIS Ski World Cup at Killington Resort will go forward next week. The resort this week received ...

Audi of America gets ready to kick-off of its third year as the official sponsor of the US Alpine Ski Team and it is also the official vehicle of the US Ski Team, this weekend in the 2009 Aspen ...

Audi, which is the exclusive auto partner of the FIS, will keep its place as the title sponsor of the Alpine Ski World Cup tours. The German car manufacturer will also play an active role in promoting ...

At Roadshow, we've explored how electric cars perform in extreme cold and snow, putting a Tesla Model 3 to the test on a frozen lake and driving our long-term Nissan Leaf through this year's Polar ...