When highly attractive influencers adopted a humble tone, sharing their struggles, training challenges, or fitness plateaus, ...

A new study published in Psychology & Marketing casts doubt on the long-standing marketing slogan that “sex sells”—at least when it comes to social media fitness influencers. Across several ...

What's the secret of true and lasting attractiveness? That's what so many women (and men) want to know. It turns out that self-care has a great deal to do with it ... but not in the way you might ...

Of all the cult workout products that have dominated the American imagination over the past few decades, the one I least expected to be rooted in feminist protest was the ThighMaster. Consider this TV ...