Liv Cycling sponsors women's racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.
For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
Former Hibernian club captain and current women's coach Joelle Murray has been named Athletic Club's 2025 One Club woman. The annual accolade, awarded by the Basque side, is a celebration of iconic ...