Obviously, most people know Apple as the company that makes the iPhone. That makes sense, the iPhone—after all—is the single most successful consumer product in history. It’s the reason Apple is a $3 ...

When Apple announced its latest iPhone 16 design there was a resounding lack of enthusiasm online (there are only so many ways you can resize a rectangle before it gets a little stale). Playing on the ...

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different campaign she also contributed to. The admired and beloved primatologist died ...

Herein, Rob Siltanen, chairman and chief creative officer at Siltanen & Partners talks about the origins of Apple's “Think Different” ad campaign and the “To the crazy ones” commercial that launched ...

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TBWA\Chiat\Day and Apple marked a return to form at a crucial point in its history. Created in 1997, shortly after Steve Jobs returned to the company, it reintroduced Apple as a brand that stood for ...