With Amazon and Bad Bunny now backing "Made in PR," can it move past symbolism and translate into sustainable supply chain ...

The first rule in crisis communications is this: Protect the brand. When faced with a crisis that could explode in the media, crisis communicators work to minimize damage to the brand. The less ...

It’s been two weeks since Bad Bunny teamed up with Amazon Music for “No Me Quiero Ir de Aquí: Una Más,” a special encore ...

NEW YORK -- An internal Amazon memo has provided a stark look at the company's carefully laid out plans to grow its influence in Southern California through a plethora of efforts that include ...

This year, like every year, Amazon workers’ attempts to draw attention to their exploitative conditions were largely drowned out by hundreds of fawning PR press releases thinly disguised as articles ...

Amazon’s newest delivery station in Raleigh is rolling out a fleet of Rivian electric vans, part of the company’s ambitious plan to deploy 100,000 electric vehicles (EVs) by 2030. WRAL went behind the ...

A leaked internal memo from Amazon posted online this week outlines the company's strategy for growth in Southern California in 2024. The Associated Press reported Wednesday that Amazon planned to ...

“There’s one specific scene that had a special screening for the Amazon PR people,” Rogen said when asked about the series. “‘You should all just start wrapping your heads around this now. You’ll ...