The Cool Down on MSN
Co-creator behind divisive Coca-Cola ad doubles down: 'I'm super proud of that ad'
When Coke's AI-generated Christmas ad flopped in 2024, public sentiment was nowhere near as negative as it would soon become.
Chief marketing officers at many of the world's biggest brands made artificial intelligence a centerpiece of their strategies this year. A survey of more than 6,000 US consumers conducted by the brand ...
MarTech on MSN
Why AI-driven creative is failing and how to fix it
From Coca-Cola to Svedka, poor execution is undermining AI-driven creative. Learn how to use genAI in ways that support ...
The experiences of Svedka, Alaska Airlines and Avocados From Mexico offer marketers a valuable reality check on the progress of AI-powered creative tools.
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