When Coke's AI-generated Christmas ad flopped in 2024, public sentiment was nowhere near as negative as it would soon become.
Chief marketing officers at many of the world's biggest brands made artificial intelligence a centerpiece of their strategies this year. A survey of more than 6,000 US consumers conducted by the brand ...
From Coca-Cola to Svedka, poor execution is undermining AI-driven creative. Learn how to use genAI in ways that support ...
The experiences of Svedka, Alaska Airlines and Avocados From Mexico offer marketers a valuable reality check on the progress of AI-powered creative tools.