Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...
Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that ...
The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...
Coca-Cola is treating the 2026 FIFA World Cup as its largest global activation, using the tournament not just as advertising ...
Add Yahoo as a preferred source to see more of our stories on Google. NASHVILLE, Tenn. (WKRN) — Johnny Cash’s estate has filed a lawsuit against the Coca-Cola Company, accusing the soda giant of ...
Coca-Cola is doubling down on AI. On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube, and for the second year in a row, some of them are generated with artificial ...
Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...
March held its position as the biggest month for beverage advertising, even as TV ad volumes moderated year on year ...
NASHVILLE, Tenn. (WKRN) — Johnny Cash’s estate has filed a lawsuit against the Coca-Cola Company, accusing the soda giant of pirating his distinctive voice for an advertising campaign. The lawsuit ...