YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

Add Yahoo as a preferred source to see more of our stories on Google. Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to improve ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...