The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.
The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting ...
The U.S. District Court for the Eastern District of Virginia is seen Monday, Sept. 9, 2024, in Alexandria, Va. (AP Photo/Stephanie Scarbrough) ALEXANDRIA, Va. (CN) — In a court fight to stave off ...
Add Yahoo as a preferred source to see more of our stories on Google. A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the ...
Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion ...
Google harmed publishers and consumers by monopolizing key components of the market for online display ads, a federal judge in Virginia ruled Thursday. “For over a decade, Google has tied its ...
I recently spent some time with David Cohen, IAB President and CEO, to help sort out the most pressing issues on the table today and looking ahead.
In this week's column, Shirley Marschall looks at the history of ad blocking, and why the user loses, and the publisher loses twice... Remember those little 'No advertising. No flyers.' stickers ...
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