BARCELONA—OneFootball, the world’s largest football media platform, has announced it has chosen video business intelligence leader NPAW as its advertising analytics provider to monitor and optimize ...

Nudge began as a content marketing analytics startup after being spun out of a New Zealand-based agency in 2013. Founder and CEO Ben Young moved to New York shortly thereafter to launch Nudge as a ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Hand That Bites You Advertising insiders have become expert witnesses, so to speak, in antitrust battles with Big ...

Fragmented data across multiple platforms and inaccurate attribution continue to plague the advertising industry, giving U.S.-based technology startup Elly Analytics a push into developing a ...

Ads Advisor can generate recommendations and, with your approval, apply changes directly in Google Ads. Analytics Advisor adds a conversational experience in GA Standard and GA360 that surfaces ...

Spotify is announcing the launch of its own dedicated analytics platform, which will allow advertisers to measure the performance of their audio ads on the application. Spotify Ad Analytics launches ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Aggregate Knowledge, developer of a ...

OneFootball, the football media platform, has chosen video business intelligence specialist NPAW as its advertising analytics provider to monitor and optimise its ad strategy and experience. The ...

Google is partnering with Seattle-based Zaaz to offer a fee-based service for advertisers who need more support, consulting and training than they can get from the search giant's free analytics ...

Ad-blockers and privacy-focused browser protections are eroding business analytics at the precise moment when organizations must sharpen their understanding of user behav­ior to remain competitive.