Yesterday, Ikea released a new digital ad spot–and it’s not the jaunty 30-second video you may have (reasonably) expected. Instead, the commercial is 25 minutes long, and a large portion of it ...

The internet can be a great yet strange place sometimes with constant trends and new developments. If you've ever gone down a late-night Youtube rabbit-hole there's a big chance that you've stumbled ...

The flat-pack furniture giant has jumped on the ASMR badwagon, releasing a 25-minute ad for bedroom furniture that is so relaxing you may be comatose by the end of it. ASMR — which stands for ...

YouTube is teeming with expertly made ASMR videos by so-called 'ASMRtists' (props to whoever coined that one), which we'd urge you to check out, but before you do, block out 25 minutes to watch IKEA's ...