In January of this year, Essity, the parent company of Bodyform, and its agency AMV BBDO marked a decade of groundbreaking ads such as ‘Last Lonely Menopause’ and ‘Viva La Vulva.’ These campaigns have ...
The award-winning advert will air on Channel 4 after 8.10pm on Friday. Tena challenges ageism of women with ‘game-changing’ menopause ad on Channel 4 (AMV BBDO/PA) A menopause advert that challenges ...
Before Libresse owner Essity teamed up with creative agency AMV BBDO, the period care category was a very different place, full of airbrushed, hairless bodies and a weird blue liquid that was meant to ...
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