Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.

As December is quickly coming to a close, Google released its 2025 Year in Review, with a thorough list of product launches, upgrades, improvements all driven by AI. These updates showed up across the ...

Both Google and Microsoft reported its earnings today; Alphabet's Q3 2025 earnings and Microsoft's Q1 2026 earnings. Google reported ad revenues up by 13% with $74 billion and Microsoft reported ad ...

Google (GOOGL) parent company Alphabet has issued its Q4 2025 quarterly earnings report. Many of the company's various sectors appear to be displaying growth, which includes YouTube. YouTube has ...

A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the digital advertising market and diverted revenue that would have otherwise ...

Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent. Google rapidly expanded AI Overviews in search during 2025, ...

In recent months, Google has promised to inject generative AI into the online shopping experience, and now it’s following through. The previously announced shopping features of AI Mode search are ...

Google is testing ads below AI responses in AI Mode and piloting Direct Offers for shoppers ready to buy. Search revenue grew 17%. Queries in AI Mode are 3x longer than traditional searches. YouTube ...

YouTube, the internet’s biggest video streaming platform, continues to flex its muscles as an advertising powerhouse, again delivering solid double-digit growth for the third quarter of 2025. YouTube ...