On August 20 — just hours before the tech world dialed into the Made by Google Pixel 10 launch — Sony announced that it's raising the recommended prices for PS5 consoles by $50 for U.S. retailers. The new prices will likely take effect starting Thursday, August 21, though retailers may implement the new prices at different times.

Sony is raising the price of all PS5 models by $50 in the US. The company cited the “challenging economic environment,” which includes the tariffs President Trump has placed on imported products. The changes will go into effect on Thursday, and the new prices are as follows:

Sony's decision to raise PS5 prices is not an isolated incident. Other gaming companies, including Nintendo and Microsoft, have also increased the prices of their consoles and peripherals. The move is largely attributed to economic challenges such as supply chain issues and manufacturing costs exacerbated by US import taxes.