At a star-studded event hosted by late-night host Jimmy Fallon, Google announced new phones, watches, earbuds and Android features.

Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

Google is kicking off the fall tech event season (albeit in late summer) today with its Made by Google showcase. The headline attraction at the event is the Pixel 10 lineup, but there's plenty of other interesting stuff on offer too,