Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for different local markets during the Super Bowl on Sunday. The Wisconsin-focused ad,

Google has edited Gemini’s AI response in a Super Bowl commercial to remove an incorrect statistic about cheese. The ad, which shows a small business owner using Gemini to write a website description about Gouda, no longer says the variety makes up “50 to 60 percent of the world’s cheese consumption.”