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Apple's 'F1' movie had a secret weapon at the box office

Apple's 'F1' movie had a secret weapon at the box office — but it might not help next time

Apple's "F1" movie with Brad Pitt captured the checkered flag in its opening weekend, but there's reason to think that its success could be a one-off.

The New York Times · 2d

‘F1: The Movie’ Gives Apple Its First Box Office Hit

But the movie cost at least $350 million to make and market, analysts said, so it will need to attract substantial crowds in the weeks ahead to make money.

Reuters on MSN · 1d

Apple's 'F1: The Movie' roars to top of US, Canada box office

Apple's high-octane racing film "F1: The Movie" roared to the top of the U.S. and Canadian box office this weekend, fueled by star-power and a finely-tuned marketing campaign, according to Comscore. The movie,

1d

F1: The Movie Racing Ahead On IMAX Wheels

F1: The Movie can credit nearly a quarter of its opening-weekend box office to IMAX, as the large-format operator continues ...

1don MSN

The F1 Movie’s Success May Be Helping Apple Stock. But Here Are the Bigger Winners.

Solid box office numbers for F1 The Movie may help Apple. But it’s better news for Formula One and Warner Bros. Discovery.

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